Crinkle-cut fries lovers and burger enthusiasts, rejoice! Shake Shack has officially arrived on El Paseo, bringing its iconic menu of fresh burgers, decadent shakes, and crispy fries to the Coachella Valley. The New York-based burger chain has announced its highly anticipated grand opening event, scheduled for 10:30 a.m. on Friday, December 20, marking its debut at 73-199 El Paseo, Suite A, Palm Desert.
In my opinion, this is the best fast casual burger chain in the country.
As part of the celebration, the first 100 guests in line will receive custom Shake Shack merchandise, and in the spirit of giving back to the community, $1 from every burger sold on opening day will be donated to FIND Food Bank, a local organization fighting food insecurity in the valley.
This new location brings a touch of culinary prestige to El Paseo, a shopping district already known for upscale eateries like Mastro’s Steakhouse and popular chains such as California Pizza Kitchen and Starbucks. Shake Shack, with its reputation for blending fast-casual convenience with gourmet flavors, is a welcome addition to the scene.
The concept for Shake Shack was founded by Danny Meyer, an award-winning restaurateur and creator of Union Square Hospitality Group, known for renowned New York City establishments such as Gramercy Tavern and Union Square Cafe. Since opening the first Shake Shack in Madison Square Park in 2004, Meyer has expanded the brand globally, with Shake Shack now boasting locations in over 80 countries.
A Holiday Treat for Burger Fans
The Palm Desert location promises to deliver all the beloved classics: juicy burgers, vegetarian-friendly options, chicken sandwiches, and their famous crinkle-cut fries. For dessert, guests can enjoy frozen custard shakes, including special holiday-themed flavors like Apple Cider Donut, Christmas Cookie, and Chocolate Yule Log, perfect for the festive season.
Shake Shack’s arrival is part of a growing trend of high-profile fast-food chains making their way to the Coachella Valley, alongside recent additions such as Raising Cane’s, Chick-fil-A, and In-N-Out Burger. However, Shake Shack stands out as a premium fast-casual brand, blending gourmet sensibilities with fast-food convenience.
Shake Shack’s debut is sure to attract foodies from across the desert. With its focus on quality ingredients, exceptional customer service, and a welcoming atmosphere, the chain has long been considered a leader in the fast-casual dining space.
Whether you’re craving a classic ShackBurger or one of their signature shakes, this opening marks a delicious new chapter for El Paseo dining. Get ready, Palm Desert — your burger game is about to level up.
