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Painting the Town Pink

Join the celebration of the 17th Annual PEPP WALK, October 14th- an event that brings the community together for a meaningful cause. Paint El Paseo Pink, held every second Saturday in October on the iconic El Paseo, serves as a powerful platform to raise awareness for breast cancer and generate crucial funds for the Desert Cancer Foundation (DCF).

Your participation and contributions will directly impact residents in need of financial assistance for cancer care and treatment because, as we know, no one budgets for cancer.

Prepare for a morning filled with inspiration and excitement! This special day is dedicated to honoring and remembering those who have faced cancer – survivors, current warriors, and those whose journeys were cut short. Together, we’ll celebrate, cheer, shed tears, and make strides in cancer awareness while fundraising for vital cancer care.

Don’t forget to wear PINK! Your $35 registration fee includes a commemorative PINK! t-shirt, but the more PINK!, the merrier!

Teams and individuals can pick up their Paint El Paseo Pink commemorative t-shirts starting Wednesday, October 11th, at Hotel Paseo.

Online Registration Closes: Sunday, October 8th, at 5 pm.

Store Location and Hours:

Hotel Paseo – Conference Room

Wed. Oct. 11 ~ 10 am – 6 pm
Thu. Oct. 12 ~ 10 am – 6 pm
Fri. Oct. 13 ~ 10 am – 6 pm
Please note that there will be no registration or t-shirt pick-up available on the day of the event.

The festivities kick off at 7:30 am, with the walk officially starting at 8:00 am. For your comfort and safety, we recommend wearing workout attire and sneakers. Don’t forget to use sunscreen and consider wearing a hat to shield yourself from the sun’s rays.

How to Form a Team:

Creating a team is a breeze and a whole lot of fun! Gather your family, friends, and co-workers to join you for the 17th Annual Paint El Paseo Pink walk on Saturday, October 14th, 2023.

  1. Visit and click on the “START A TEAM” link. Complete the requested information and await an email confirmation of your team’s name within 12-24 hours.
  2. Once you receive the confirmation, team members can register for the event at, selecting “Join A Team” and ensuring they choose your team name. Share your team name, registration details, and donation page on social media to engage more friends and family.
  3. T-shirts can be picked up from Wednesday, October 10th, to Friday, October 12th, at the Hotel Paseo’s Conference Room. Memorial Ribbons will also be available for purchase during t-shirt pickup.

Most importantly, encourage your team to unite with us on Saturday, October 14th, for Paint El Paseo Pink. Together, let’s raise awareness in our community about breast cancer and gather essential funds to support local residents with cancer screening, diagnosis, and treatment. Your participation can make a significant difference in the lives of those affected by this disease.

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