In the heart of Palm Springs, a new chapter unfolds for a beloved institution that has been a cornerstone of Provincetown, Cape Cod, for nearly a century. Perry’s Fine Wines & Liquors, now celebrating its 90th anniversary, has opened its doors in Palm Springs, bringing its hallmark service, curated selection, and commitment to community to the West Coast.
The Perry’s Story
It all began in 1934 when Bert Perry founded his namesake store in Provincetown, MA. Known for his warmth, integrity, and dedication, Bert made Perry’s a gathering place and a trusted resource for locals and visitors alike. Over the decades, successive owners have built on his legacy, earning Perry’s numerous accolades and an enduring reputation as a premier destination for fine wines and spirits.
In 2019, the stewardship of Perry’s passed to Charlie Greener and Billy Marshall, a dynamic duo with a global perspective and a deep passion for wine. Their journey began in 2004 as crewmates on a round-the-world sailing race, where a stop in Provincetown left them enchanted by the town’s natural beauty and vibrant community. They returned often, with Perry’s becoming a cherished part of their experiences.
After successful careers in marketing and management consultancy, the couple relocated from Mexico City to Provincetown, embracing the opportunity to live their wine dream. Under their guidance, Perry’s thrived, fostering connections with patrons who often split their time between Provincetown and Palm Springs. These loyal customers inspired the pair to bring Perry’s magic to California, choosing Palm Springs for its shared spirit of escapism, history, and celebration of the good life.
A Vision of Joy: Perry’s Palm Springs
With the opening of Perry’s Fine Wines & Liquors Palm Springs, Charlie and Billy aim to recreate the same sense of community, joy, and discovery that has made Perry’s a Provincetown institution.
Service
Stepping into Perry’s feels like coming home. Staffed by knowledgeable, friendly experts, the store offers personalized recommendations in a welcoming, thoughtfully designed space. Their home delivery service, run in-house, ensures every customer interaction reflects Perry’s high standards.
Selection
The store boasts a meticulously curated selection of wines and spirits, spanning the globe and catering to every palate and budget. From hidden gems to iconic vintages, Perry’s has something for every occasion. Their offerings extend beyond bottles, including artisanal cheeses, charcuterie, and grill-ready meats, perfect for enhancing any gathering.
The design of the store is super chic and welcoming,
Community
Perry’s has long been a champion of the arts and local initiatives, cementing its role as a community hub. In Palm Springs, Perry’s is poised to continue this tradition, fostering connections and celebrating life’s moments with their new neighbors.
A Toast to the Future
“For us, Perry’s has always been about the joy of being together, of discovery, and of elevating the everyday,” says Billy Marshall. “Our mission remains simple: to add joy to life’s special moments. Palm Springs feels like the perfect place to bring this vision to life.”
With its vibrant history, dynamic leadership, and unwavering commitment to quality and connection, Perry’s Fine Wines & Liquors Palm Springs promises to be more than just a store—it’s a new tradition in the making.
Visit Perry’s Palm Springs
Located in the heart of Palm Springs, Perry’s Fine Wines & Liquors is open daily from 12:00 PM to 7:00 PM. Discover more at www.PerrysPSP.com or call 760.673.7557.
Here’s to another 90 years of excellence, now coast to coast. Cheers!
